NAR Applies for .Realtor Web Domain
NAR, through its wholly owned subsidiary, the Realtors® Information Network (RIN), has applied for the branded .Realtor top-level Internet domain as an alternative to the familiar and commonly used .com or .org domains. Applications have also been submitted for .realestate and .home. The move comes in response to an expansion in the number of generic top-level domains by the Internet Corporation for Assigned Names and Numbers (ICANN), which regulates these top-level domain names. Approval is anticipated in 2013.
According to NAR research, nearly nine out of 10 recent buyers used the Internet in their home search process. NAR believes the new domain name will create a more positive experience for consumers who are seeking expert information and services and want to ensure they are working with a Realtor®. Only licensed real estate professionals − who are members of NAR and subscribe to a strict Code of Ethics − have the right to call themselves a Realtor®.
The top-level domain will also deliver additional branding and marketing value to Realtor® members and affiliates. Domains in the new extensions would be available for registration to Realtor® members; local and state Realtor® associations; association multiple listing services; affiliated institutes, societies and councils; and other NAR-approved licensees.