This tool will increase exposure, drive qualified leads to make more money
Being a real estate professional requires continued and aggressive marketing of your personal brand to be successful in the long-term. You’ll obviously use your company website and/or custom Web page or Facebook profile to market yourself and provide a medium for you and your clients to communicate outside of traditional phone and text messaging. However, would piggybacking on a credible, high-traffic, nationally know website would be helpful to include in your marketing? If you answered yes, then you’re probably wondering what site out there will give you this jolt of marketing lightning.
Realtor.com recently released its new “Profile” feature, designed to be extremely intuitive and can be created by both agents and brokers at any career level. It’s as easy as clicking “Claim and Complete Profile” using your NRDS number to authenticate your REALTOR® status, which will place the REALTOR® “R” badge on your profile for the more than 44 million unique site visitors to potentially see each month!
Once you’ve logged in, it’s as simple as setting up a Facebook page or any other social media channel. You can upload a professional headshot, add a beautiful cover image (i.e. – maybe of you and your team or a happy family in front of the house they purchased) and bio, as well as your specific industry expertise, years of experience, certifications and other important areas to make your profile shine! And don’t forget to connect to your other social media profiles, such as LinkedIn and Facebook, to enhance your online reach and effectiveness. Get really creative and add Foursquare and Twitter streams to your profile so your clients can check-in at your office or at their closing for example – all streaming into your profile page.
From there you can set your profile up to receive recommendations and referrals that will boost your credibility and drive qualified leads. These leads will show up in a portal within your profile that only you can see. From there, you can follow-up and convert those leads into quality revenue-generating sales and forge long-lasting relationships.
From the success kits for agents and brokers to customizable e-newsletters and a NAR-driven listing presentation builder, the new Realtor.com “Profile” is a tool you must include in your marketing toolbox!
To claim and fill out your Realtor.com Profile, go to http://bit.ly/Realtorcom.