Should we “Release the Shackles” on realtor.com?
In May, a case was made at the Board of Directors meeting of the National Association of REALTORS® about the need for realtor.com to enhance and broaden its content and user experience in response to evolving consumer needs and expectations. Explaining that “these are not ordinary times” for the industry, realtor.com president Errol Samuelson offered a presentation to the Board that described the accuracy of the site as second to none because of its leading-edge technology. He noted that “90 percent of the site is updated every 15 minutes.” The rest of the site is updated in the same day.
But the site’s lack of comprehensive content—such as the absence of FSBO properties from the site and a less than systematic approach to including new-construction homes and rental properties—puts realtor.com at a disadvantage, Samuelson said. He noted that the site is no longer No. 1 in terms of total visits or total audience.
The directors approved a motion for NAR leaders to convene meetings with Move Inc., which operates realtor.com, to discuss ways to enhance the site’s content and to present recommendations to NAR directors on how to achieve this goal at a special meeting to be held in July.
CABOR holds a seat on the NAR Board of Directors and will be represented at the meeting by Chair-Elect, Seth Task who said, “I am proud we are not afraid to admit some previous mistakes have been made and that current leadership is willing to take proper measures to try to right them. Hopefully we can. All feedback is welcome. It is in these times that we need to hear from every possible source.”Read More