ACAR Unveils Consumer Outreach Campaign
ACAR has officially launched its local Consumer Outreach Campaign, aimed at reaching residents of Cuyahoga and Summit Counties. We know that educating northeast Ohio consumers about the importance of using a REALTOR® and our advocacy efforts is a core component of our mission. During the past few months, our marketing team has been developing the plan and the campaign, which officially launches today!
Our campaign is modeled after the NAR campaign, but has a localized message. We conducted consumer surveys and found that many northeast Ohio residents have used the services of a licensed REALTOR®. However, residents were less aware of our work advocating for private property rights and that is one of the campaign’s key messages.
“This campaign is many months in the making, and we’re excited to see the reaction from the public and our members,” said Mike Valerino, Chief Operating Officer at the Akron Cleveland Association of REALTORS®.
To learn more, you can view our campaign overview by clicking on the link below!PDF – ACAR Consumer Outreach Campaign Overview
Listen to our commercial on Pandora Radio