ACAR launches Consumer Outreach Campaign – REALTORS® Bring Value
This campaign is designed to move public perception on REALTORS® and home ownership in a positive direction. In March we’ll be highlighting the value a REALTOR® brings to the transaction and more specifically, the financial benefits of using a REALTOR®. The message is clear: Using a REALTOR® is a smart move. Please take a moment to visit our landing page and learn more about the campaign.
Our Consumer Outreach Campaign was developed out of a perceived need to educate consumers about the importance of home ownership and the value REALTORS® bring to a real estate transaction.
Our research showed us that many individuals in Cuyahoga and Summit Counties used a REALTOR® for their last real estate transaction. What was lesser known was how they advocate for property owners. As a result of this, we developed the following key messages for our campaign:
– REALTORS® bring value to a transaction
– Using a REALTOR® is a financially responsible decision.