Buying or Selling with an Expert is a smart move

If you’re like most consumers, which is nearly 90% of home buyers and sellers, you start your home search online.  You click through property after property, making note of the ones you absolutely love.  You set aside time to drive by a few of the properties at the top of your list.  Some of them look great!  Others are crossed-off your list immediately.

Shopping for a home online to get a general idea of what you are looking for is a great start.  But your next move should be to call a REALTOR®.

REALTORS® are licensed real estate agents who bring a higher level of professionalism and expertise to a real estate transaction.

Few buyers and sellers have the expertise that a REALTOR® has.  This comes with experience and training that the average consumer doesn’t have.

 Real estate transactions can be complex, with many potential legal pitfalls.

That’s why you should always buy or sell property with an expert.

Research expert

REALTORS® understand the market and their conditions from the mass amount of research that their job entails.  In just the pre-listing activities, the agent will research:

  • Comparable current listed properties
  • Sales activities, average days on market, price range, and location
  • A property ownership percentage deed type
  • A property’s public record information for lot size and dimension
  • Legal descriptions
  • A property’s land coding and deed restrictions
  • A property’s current use and zoning

A REALTOR® also researches the school districts in the area and the neighborhood to find the perfect “fit” for you.  By having your best interest in mind, they help prevent having your dream home turn into a worst nightmare.

Pricing expert

A REALTOR® performs nearly 200 typical actions, research steps, procedures, processes and review stages in a successful residential real estate transaction.  They understand the market conditions, are knowledgeable about the location, neighborhood, and school district, and have resources for pricing your home based on condition, improvements and amenities.   With all the necessary steps taken, a REALTOR® can increase the sales price of your home by 27%! If you price it for $150,000, using a REALTOR® can increase it $190,500.  That’s right! The median sales price of an agent-assisted home was 27% more than one sold For Sale By Owner (FSBO).

Negotiation expert

REALTORS® also understand that the “art of negotiation” is not just a simple isolated exchange, but rather a continuing effort.  Every action that you take during the entire transaction beginning with the submittal of an offer to close of escrow is part of this negotiation.  REALTORS® know the strength of the market and what’s driving demand, which gives them an advantage by knowing what terms are worth negotiating for and which are worth letting the other party win.  A REALTOR® can also detect the warning signs of a nervous or disingenuous buyer.  Besides the attention to detail, the basis for a successful negotiation is knowledge.

Zoning code expert

What if you’re buying to start your own business or want to put a fence in the back yard?  REALTORS® are familiar enough with local zoning ordinance to make sure you don’t buy the wrong property.  They also make sure that any requirements a city may have for upgrades to a property, are disclosed before the deal goes too far.

Closing expert

A lot of legal paperwork is involved in a home sale, and it needs to be completed correctly by an expert. One of the most important items is the seller’s disclosures.  When using a licensed real estate professional, you avoid closing problems.  A REALTOR® knows to watch for trouble before it’s too late. Since real estate agents are used to dealing with these types of issues, they can work through almost any challenge that arises.

They work with you, by your side, to help complete the real estate transaction and save you time and money.  So when you’re ready to make the move, make it a smart move by engaging a member of the Akron Cleveland Association of REALTORS® early in the process.   For more information visit us on the web at


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