REALTORS® Jump on the Texting Train
Most people would agree that there are more options and ways to connect with others today than ever before. Cell phones, email, social media, and video chatting have opened up a whole new world of possibilities. For REALTORS®, this means two things—there are more ways to connect with clients and prospective buyers, and REALTORS® must be open to all forms of communication and technology to suit those clients’ needs and preferences. And according to the National Association of REALTORS® 2015 Member Profile, REALTORS® are adapting to this technology shift. In fact, 85 percent of REALTORS® today prefer to speak to clients via text messages. While that number is still smaller than emailing and chatting over the phone (which 93 percent and 91 percent of REALTORS® prefer to use, respectively), only 40 percent of REALTORS® preferred to text clients just five years ago, signaling a shift to better assist clients and meet their needs.
This information comes from NAR’s 2015 Member Profile. Based on a random sampling of NAR’s membership, the Member Profile strives to answer the question: Who are REALTORS®? It looks at a variety of economic and demographic characteristics, and business practices.2015 Member Profile