News & Tips

Legally speaking: Is my Facebook page considered advertising?

Q: I recently listed a property and posted it on my business Facebook page. I included my brokerage name as required by Ohio license law. However, another agent has put information about my listing on

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Marketing E-Mails Your Clients Want to Click

How do you stay out of your customers' spam inbox and get your customers to click on your e-mails? A recent study by Constant Contact looked at more than 2.1 million customer e-mails that were

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NAR broadcast on changes to RESPA and the Truth in Lending Act available

Click here to listen to a webinar discussion on the Consumer Financial Protection Bureau’s upcoming changes to the Real Estate Settlement Procedures Act (RESPA) and the Truth in Lending Act (TILA) under the Dodd-Frank Wall

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Market an Experience Not Yourself

Like many REALTORS, you focus on marketing yourself to create awareness of your “brand” to gain new prospects and hopefully clients.  Most marketing options include local newspapers, social media, postcards, and the ever so favorite

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ACAR’s Real Estate Community Cares Fund

Did you know that ACAR started a charity fund? The Real Estate Community Cares Fund was created on November 3, 2014.

The mission of the Real Estate Community Cares Fund is to support local charities actively

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