Guest Blog Post: Using Infographics to Increase Engagement
Infographics are an effective way to deliver important messages in a visual format. They help keep the audience’s attention and convey more information in less time.
Since infographics simplify information in a visually engaging way to inform an audience, they can be used in a different way for marketing purposes. Those purposes include educating members, promoting the value of membership, listing resources, and presenting results gathered from survey data or monthly real estate statistics and numbers.
To create a report that engages your audience, using visuals is key. Infographics help you summarize data and share information more compelling, engaging with members. Not only will this engage them, but it also makes them more likely to share your posts with their networks. This significantly increases the association’s reach and social media presence.
Additionally, with infographics, associations can present their strategic plan in a simple and informative way for their members. It’s important to remember that your association infographic is a part of the branding, so every aspect of the infographic must be consistent with its brand guidelines.
Canva is generally considered a powerful tool to use for design options. However, here are some other free and easy online apps that allow you to create infographics and produce better information and graphics: Piktochart, Venngage, Infogram, and Visme.
Submitted by: Ayca Yavuz
Communications and Marketing Director
REALTOR® Association of Pioneer Valley